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10 Free Google Digital Marketing Courses & Certifications | Google Certified. The Google Digital Garage Courses offer a thorough learning experience, covering key aspects of digital marketing, such as search engine optimization (SEO), search engine marketing (SEM), paid advertising, social media marketing, mobile marketing, and data analytics.
In today’s rapidly changing digital marketing landscape, professionals face both emerging challenges and promising opportunities. Staying competitive in this field requires a deep understanding of digital strategies, and the Google Digital Marketing Course equips you with the essential tools to succeed.
Google Digital Marketing Courses are perfect for both students and marketing professionals looking to master essential digital marketing skills, strategies, and best practices to optimize their Google campaigns effectively.
If you’re eager to explore the dynamic world of digital marketing, take on the Google Online Marketing Challenges, and earn a highly regarded Google certification, this course is the ideal starting point. With a comprehensive and accessible curriculum, it equips you with everything you need. However, to pass the exam and earn your certification, a solid understanding of digital marketing fundamentals is crucial.
The Google Digital Marketing Courses provide in-depth training on Google Ads, preparing marketers to excel in the Google Partners AdWords Certification exams, a crucial credential for advancing in the digital marketing field.
For an overview of what the course offers, let’s watch the Introduction to Google Digital Garage video.
Intro to the Digital Garage
Let’s first go over the pre-course preparation for the Google Digital Marketing Courses, and then I’ll introduce you to the 10 Free Digital Marketing Courses offered by Google.
Google & AI: The New Curriculum (2025 Update)
In 2025, digital marketing is no longer just about keywords and bidding—it’s about Artificial Intelligence. Google has overhauled its training curriculum to include Generative AI, making these courses essential for modern marketers.
Unlike the older versions of the Digital Garage, the updated syllabus now emphasizes how AI tools like Gemini interact with the Google ecosystem.
Key AI Updates in Google’s Training:
Gemini for Workspace: Learn how to use Google’s AI to brainstorm ad copy, draft email marketing campaigns, and organize data in Sheets automatically.
AI in Google Ads: The new Google Ads certification modules cover “Performance Max” campaigns and conversational ad creation, where AI helps you build headlines and assets in real-time.
Smart Bidding & Predictive Analytics: Moving beyond basic analytics, the coursework now teaches how machine learning predicts user behavior before they even click.
Why This Matters for You: Employers are no longer just looking for people who know “how to run ads.” They are looking for AI-Powered Marketers who can do it twice as fast.
Note: While Google’s free courses introduce these AI concepts, mastering them for large-scale campaigns requires hands-on mentorship. Check out our [Certified Digital Marketing Master (CDMM) Course] for deep dives into AI-driven marketing strategies.
Google Digital Marketing Course – Pre-Course Preparation
Before starting the Google Digital Marketing Course, it’s essential to complete the following steps for a smooth learning experience.
Sign in to your Google Account: Ensure that you’re signed into your Google Account, as you’ll need it to access most of the Google Digital Marketing courses.
Set up a Google Partners account for Google Ads Certification: If you plan to take the Google Ads Certification Exams, follow these steps to create a Google Partners account:
Visit Google.com/partners.
Click on Join Google Partner.
Select Join Now (If you’re not signed in, you will need to sign in to your Google Account at this stage).
Accept the Terms of Service.
Choose whether you’d like to receive emails from Partners.
Click Sign up now and then select Search for your company to unlock additional benefits. Search for GOMC and affiliate with the Google Online Marketing Challenge.
Finally, click on Certifications from the left-hand menu and select See Exams to begin your Google digital marketing certification exams.
Google’s free digital marketing course is one of the most highly regarded online courses, offering an excellent opportunity to learn the fundamentals of digital marketing and earn a Google digital marketing certificate.
read this;http://10 Free Google Digital Marketing Courses & Certifications | Google Certified
List of Google Digital Marketing Courses | Google Certified
- Google Digital Garage Course – Introduction to Digital Marketing
Google digital marketing course
Google digital garage / skillshop
The Google Digital Garage / Skillshop Course Module provides students with a comprehensive introduction to the digital marketing landscape, covering key concepts and terminology that are further explored in subsequent modules.
Digital Marketing involves promoting products or services through various online channels, including search engines, social media, and email marketing.
By enrolling in Google’s free online digital marketing courses, you’ll gain valuable skills and earn a recognized Google certification. Learn the essentials of digital marketing and take control of your professional journey.
Digital Unlocked serves as Google’s all-in-one resource for boosting your digital marketing knowledge. It offers free courses on topics such as SEO, search marketing, and social media to help you grow your online business or advance your digital marketing career.
(i) Google’s Digital Unlocked platform is completely free. You simply need to sign up, complete the 23 topics, watch the video lessons, and test your knowledge with quick quizzes. Upon passing the final exam, you’ll unlock your certification.
(ii) This course is ideal for beginners eager to start in digital marketing and for those who want to enhance their skillset with certifications to improve their CV.
(iii) In addition to theoretical knowledge, Digital Unlocked emphasizes practical application, helping learners apply their skills through real-world scenarios.
(iv) The Digital Unlocked platform also includes the Primer app, which offers 5-minute lessons in both Hindi and English on topics such as building a website, running ads, and SEO. Completing the entire course will also earn you a Google Analytics 4 Certification
- Google Ads Certifications: Search, Display, and Video
Google digital marketing course
Google ads certification
Google Ads offers a powerful way to target your ads to potential customers when they’re actively searching for your products or services. By learning Google Ads, you can optimize your ad campaigns and prepare for the Google Ads Certification.
Course Content:
Building Relevant Ads with Ad Extensions: Learn how to increase visibility and click-through rates by using ad extensions.
AdWords Exam Study Guide: Provides in-depth information on the basics of online advertising, setting up ad campaigns, and optimizing performance.
AdWords Refresher Guide: A condensed version of the full study guide, useful before taking the exam.
Google Academy for Ads: Offers training on Google’s ad products, preparing you for certification.
Guide to AdWords Success: A step-by-step guide on how to create successful ad campaigns and track results.
- Google Ads Search Advertising Course
Google digital marketing course
Search advertising adwords certification
This course focuses on search advertising, teaching students how to optimize their campaigns for better performance. It prepares you for the Search Advertising Certification.
Course Content:
Search Advertising Exam Study Guide: Learn the fundamentals of search ads, campaign creation, and performance optimization.
Search Refresher Guide: A concise version of the full guide for quick review.
Introduction to Remarketing Lists for Search Ads (RLSA): Tailor your ads to re-engage potential customers.
- Google Ads Display Advertising Course
Google digital marketing course
Google ads display certification
The Display Advertising Course teaches you how to create and optimize display ads across the Google Display Network (GDN).
Course Content:
Exam Study Guide: Covers fundamental and advanced concepts for managing display campaigns.
Display Settings: Learn how to maximize your campaign’s performance with advanced display settings.
Introduction to Remarketing: Understand how to retarget users who have interacted with your website.
- Google Mobile Advertising Course
Google digital marketing course
Google mobile advertising certification
With the increasing importance of mobile, this course focuses on mobile advertising strategies and prepares you for the Mobile Advertising Certification.
Course Content:
Exam Study Guide: Prepare for mobile bidding, targeting, and campaign optimization.
Mobile Ads: Learn how to create engaging mobile ads that capture attention.
- Google Ads Video Advertising Course
Video advertising ads certification
Video advertising is one of the most engaging ways to connect with potential customers. The Google Ads Video Certification Course covers the best practices for video ad creation and campaign management.
Course Content:
Exam Study Guide: Learn about the fundamentals of video advertising on YouTube and the Google Display Network.
Types of Video Ads: Discover various formats of video ads and how they can drive business growth.
- Google Shopping Ads Course
Google digital marketing course
Google shopping advertising adwords certification
This course helps you create and manage shopping ad campaigns, showcasing your product images, prices, and business details to customers searching for your products.
Course Content:
Exam Study Guide: Learn how to set up and manage your Google Merchant Center account and shopping campaigns.
- Google Analytics – GA4 Academy Course
Google digital marketing course
Ga4 (google analytics 4) certification
The Google Analytics Academy teaches you how to set up and use GA4 (Google Analytics 4) to track website traffic and user behavior.
Course Content:
Analytics Academy: Complete the Digital Analytics Fundamentals and Platform Principles courses to prepare for the Analytics IQ exam.
- Tools and Best Practices Course
Google digital marketing course
Google ads keyword planner
Learn how to plan and optimize digital marketing campaigns with the Google Best Practices Guide.
Course Content:
Google Planning Tools: Use tools like Keyword Planner, Display Planner, and Google Trends to improve your campaigns.(i) Google Planning Tools
- Google Business Profile Course
Google digital marketing course
Google business profile homepage
The Google Business Profile Course helps entrepreneurs and local businesses set up and optimize their Google Business Profile to improve visibility on Google Search and Google Maps.
Who can Apply for Google Digital Marketing Courses?
(i) College Graduates
No matter what field you are studying, you can easily enroll in a Google Digital Marketing Course. Since digital marketing is a short-term course, it can be completed alongside your regular studies, providing you with additional skills to enhance your future career opportunities.
(ii) Marketing Professionals
Marketing professionals can leverage Google’s Digital Marketing Courses to expand their expertise in the ever-evolving marketing landscape. By enrolling, they can gain a deeper understanding of digital marketing strategies and tools, helping them develop more effective and innovative campaigns.
(iii) Career Changers
For those looking to shift their career path, the Google Digital Marketing Course offers an excellent opportunity to learn new skills and explore the dynamic field of digital marketing, providing a fresh direction for their career goals.
(iv) Entrepreneurs & Business Owners
Entrepreneurs and business owners can benefit from these courses by learning how to enhance their digital presence. Google’s Digital Marketing Courses help them innovate business strategies, reach a wider audience, and increase sales and conversions through effective online marketing.
Skills You Will Develop to Become a Successful Digital Marketer:
The Google Digital Marketing Course helps you build essential skills in various areas, including:
Google Analytics
Email Marketing
Mobile Marketing
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Inbound Marketing
Data Insight
E-commerce
Business Strategy
Local Marketing
Display Advertising
Content Marketing
Social Media Marketing
Video Ads
International Marketing
read this:http://10 Free Google Digital Marketing Courses & Certifications | Google Certified
